Google is the leading search engine platform, accounting for almost 70% of search engine users with Bing and Yahoo as the runner-ups. Needless to say, with it’s growing market, and default search engine position behind both Android and Apple’s Siri on mobile devices, it’s critical to have a paid presence there. Google Ads (formerly Google AdWords) remains the most relevant advertising platform for paid search campaigns, giving users the opportunity to create strategic ad groups and test keywords that lead to a quickly effective, revenue-generating campaign.